In the international arena of fashion, what determines the decisive factors in the success of one metropolis over another? How is it that certain cities successfully combine business and creative sensitivity? How have some cities managed to remain for so long undisputed leading lights of fashion? We'll be attempting to answer these questions and many more on this course, where we'll analysing and taking a detailed look at several global strategies

Introduction : The method to be detailed must meet a double objective :

One: to understand the elements that allow cities to rise to the rank of one of the fashion capitals of the world: analysis of a multi-criterion grid.
Two: to clarify the fundamental differences between a fashion capital and a fashion city, to anticipate the arrival of certain cities in a global fashion race.

A concept at the heart of a trilogy:

"Fashion places" are complex systems at the heart of a trilogy.
System of production
System of teaching – thought
System of creation

New York and Milan: a comparative of two different strategies:

New York: Economic and financial powerhouse, long since risen to the rank of a fashion capital.
Milan: Fashion at the centre of a regional and historical economy.

Paris and "other talked-about cities": Paris: home of haute couture
London, Barcelona, Berlin, Tokyo, Shanghai and Hong Kong: a look at the cities that line the route of world fashion.

Lyon, a future city of fashion: The weight of industry, Building an image