Post-modernity as a tool for understanding social evolution and fashion phenomena:

• The historical evolution of French haute couture fashion houses and their economic role
• The Textiles/Clothing branch and the wide categories of socio-economic actors
• The progressive installation of a fashion brand and its myth: the Versace example

The role of the consumer in the fashion system:

• Who are the stars for the fashion press?
• the A-Poc concept and the reconstruction of the relation to the consumer by a fashion brand
• Funwear fashion and modalities of diffusion through the social body
• Casual business wear and the history of the creation of a market segment by a brand
• The role of distribution in the workings of the fashion system