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| First Name, NAME | PEUREUX Alice |
| Subject | Marketing and communication |
| Title | Teacher |
| Coordinates | EM-Lyon Marchés et Innovation 23 avenue Guy de Collongues 69140 Ecully Tel : 04 78 33 79 36 |
| peureux@em-lyon.com | |
| Training | Economics Degree Paris Dauphine Management Course at EM School of Management, Lyon. DEA in Management Studies at EM, Lyon |
| Professional experience | Reckpitt & Colmann : Trainee Assistant to the Product Manager 1996 EM Lyon Assistant Teacher of Marketing since 1997 MST Lyon University (2) Marketing Lessons |
| Publications | Preparation of a thesis on " The 'pegging' of international cosmetic products as seen through their web sites " |
| Skills | Marketing and new trends ( tribes, personalised marketing), One to One marketing (Internet) The Representation of the body by the media. Semiotics, body art (tattoes,piercing) Fashion trends |
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