| First Name, NAME |
Patrick HETZEL |
| Subject |
Socio-economics of fashion |
| Title |
Teacher |
| Coordinates |
IECS - Université Robert Schuman
47, avenue de la Forêt Noire
67082 Strasbourg Cedex |
| E-Mail |
patrick.hetzel@iecs.u-strasbg.fr |
| Training |
Commercial Engineer IECS - Strasbourg 3 1986
DEA in Management Studies Lyon 3 - 1989
Doctor in Management Studies Lyon 3 1993
|
| Professional experience |
1986 to 1987 Assistant Director for K-WAY Germany
1987 to 1989 Consultant and reasearch assistant
1989 to 1997 Teacher-Researcher at IAE Lyon
Since 1997 Teacher of Marketing , Strasbourg |
| Publications |
Numerous publications in international reviews on the theme of marketing and fashion. |
| Skills |
Marketing of Fashion, Design Management, Consumer Behaviour |