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| First Name, NAME | Benoît HEILBRUNN |
| Subject | The Marketing of Fashion (DUCTH) |
| Title | Teacher |
| Coordinates | E-M Lyon 23 avenue Guy de Collongue BP174 - 69132 Ecully Cedex Tel : 04 78 33 78 00 |
| heilbrunn@em-lyon.com | |
| Training | HEC Masters in Marketing (Paris IX - Dauphine) DEA in Philosophy ( PARIS I - Sorbonne) DEA in semiotics (EHESS) |
| Professional experience | Head of Publicity (Grey) Assistant ( ESCP, University College Dublin, EM Lyon) |
| Publications | With M.Lambkin, G.Foxall, & F. Von Raaj : " A European Perspective on Consumer Behaviour " London , Prentice-Hall 1998 With D.Michel and E.Hooge : " International Marketing " " CD ROM " 1997 |
| Skills | Marketing, semiotics, consumer behaviour, , marque and identity strategies |
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